I applaud Bravissimo for taking women who are beautiful and yet have realistic figures and putting them front and center for their new lingerie advertisements. While I tend to roll my eyes at all the hoopla over the curvy, plus size, and ‘regular’ woman, I can’t deny the importance of incorporating healthier models into fashion. After all it makes sense that lingerie for larger-breasted women would feature healthier frames and not just anorexics with boob jobs but I wonder if this would have happened a few months before the plus size phenomenon swept our magazines spreads and advertisements. As these stories tend to gain press and momentum, I can’t help but question is this is just a trend that will soon die our. Anna Prince, Bravissimo spokesperson explains that the new campaign “promotes healthy body image by showing that real women can look fantastic too. Our customers have told us that they would prefer to see images of real women than of models. The girls we have chosen are beautiful yet attainable.”
I find it refreshing that Bravissimo’s audience wants something more real but my question is how many women truly want to take the fantasy out of their fashion?
While many of the women I interview highlight the importance in having women of different shapes and sizes on the runways and in fashion spreads, there is still quite a large number who believe when it comes to purchasing, fashion should be kept for the skinny. It is also obvious in the numbers of what sells since people tend to buy what is on a Gisele and not a Gabriel Sibde. It’s no secret that there is still a notion among some women that viewing thin models gives them something to aspire to and fits within their fantasy world of perfection. However the problem is that when perfection only means size zero it is incorrect and damaging. We already know that super skinny to the point of unhealthy is not what men find attractive and yet we still keep envying figures that look like they haven’t had a meal since 2001. Until there is a mental shift of who is worthy of appearing in Vogue and selling clothes, I am not sure if these ads will truly help change anything.










