Interviewed by Cherie
The minute I saw Melanie Klein’s photographs of students standing against a massive collage of models found in magazines, I wanted to know more about her work. As a Women Studies and Sociology lecturer in a Southern California College, Melanie Klein has been studying how the objectification of women in the media has a negative psychological, social, physical, and mental impact on the average woman. Covering the likes of Kim Kardashian and Britney Spears in her courses but also on her blog, Feminist Fatale, Melanie deconstructs media representations of women from a feminist perspective. In this interview she focuses on the dominant beauty paradigm in our celebrity-driven culture and explains what she means by the term “empower-tainment.” She also tells us how reducing her own media consumption changed the way she looked at other women and gave her self-esteem a much-needed boost.
Can you share how you decided to create the project “What does a real woman look like?” with your students? What were their reactions to your idea?
I teach Women Studies and Sociology at Santa Monica College and this project came from a course I taught called “Women in Pop Culture” where we addressed representations of women in the media and discussed how a certain image of beauty affects women across class, weight, size etc. We also discussed what George Gerbner of the Annenberg School of Communications called “cultivation” to explain how a media saturated environment impacts our perceptions, morals and values. Cultivation refers to the endless stream of repetitive images manufactured by the media. Millions of images that we view over our lifetime carry the exact same body idea and so we decided to cut out hundreds of them, paste them up on a wall and then take photos of the women against the collage to underscore the juxtaposition. The students were really moved by it and standing against this collage elicited a visceral and emotional response that illustrated how daunting and depressing these images can be.
Do you encourage men to join your class discussions and be featured as writers on your website?
It is interesting because while I encourage men joining my women studies courses and am happy to have men offering guest posts on my site, Feminist Fatale, I very much appreciate female only space. There have to be some cultural spaces that we distinctly set aside for women and so I am torn about the inclusion of males on blogs. I love some of the amazing men like David Dismore who is a regular contributor to Ms, Byron Hurt, and Michael Kimmel who make incredible additions to the movement. However women’s voices are underrepresented in mass media and blogs are a way to self publish and get the word out. I don’t know if Feminist Fatale would feature a male blogger and I don’t know how I would react if I saw a permanent male blogger on some of the feminist sites that I read.
One of the focuses on your site is body image and how it is compromised in the media. You have covered celebrities such as Kim Kardashian who has used her body to express empowerment whether she is posing nude for Playboy or in an unretouched photo for Harper’s Bazaar and in an article for Ms. Magazine you refer to unretouched photos as “empower-tainment”; can you explain what you mean by this?
My post on the Kardashian family was a deconstruction of their interview with Nightline where they talked about the success of her sex tape and how almost immediately after, Kim did a photo shoot with Playboy. Kim’s mother Kris Jenner said she urged Kim to pose because all the iconic, beautiful well-respected women posed for Playboy. Well, when I actually looked up the list of who posed for Playboy I found women including Heidi Montag and Ashley Dupre so where are the iconic women? Kim Kardashian went on to say that it was an empowering feeling for her to show that she is not a stick figure and women with different types of bodies are beautiful. This idea of being empowered by taking off one’s clothes demonstrates that our culture has reduced female empowerment to being sexed up and naked. Girls and women have come to believe that objectifying ourselves and taking off our clothes equals empowerment? One of the most interesting things about Kim’s empowerment tweet when she posed nude and “unaltered” for Harper’s Bazaar is that while Kim Kardashian is not stick thin, she definitely does not represent most women out there. She is actually quite petite but because she has some curves, suddenly she represents change.
This reminds me of the current “plus size” trend that has been featured in a lot of magazines and ad campaigns. The so-called “plus size” women are still photo shopped and while they may be a bit larger, they do not have an ounce of imperfection.
Absolutely, these plus size images in magazines are still manipulated via lighting and make-up to meet a certain aesthetic. Plus, these images are still rolled out with much fanfare and publicity and remain exceptions to the norm. I don’t want to dismiss them because there is a growing shift in consciousness but they won’t represent a revolution until they become expected and normative images.
Elle magazine’s editor-in-chief Robbie Myers recently said that women would not be happy if they saw images and representations of themselves in magazines because they want something to aspire to. What are your thoughts on this and do you agree?
I think the comment is misleading because it states that women want to aspire to these images they see in magazines. Who really wants that? The women or the advertisers who are trying to show them the next cool thing they can buy to make themselves look better. If women felt good about themselves then they would not be buying such (more…)








What the poster is trying to say: “Loose women” may carry diseases that you aren’t aware of, so be safe and run away. Go for the nice church-going gal that lives across the street. She’s swell.






